truDigital is a B2B SaaS platform for managing digital signage. Enterprises use truDigital's hardware and software to engage with employees and customers via digital displays. As lead designer, I owned identity, web design, marketing collateral, and every visual aspect of the company's brand.
In close collaboration with Marketing, I served as a designer, animator, art director, and writer for multi-channel marketing campaigns.
As a tech company, a logo and identity that projects forward-thinking and agile expertise is essential. I designed a complete identity refresh including logo redesign, color palette, typography, and distributable asset use guidelines like those included in a style guide.
Digital signage operates by sending content from the web application to the sign-player hardware that is connected directly to the TV or digital display. I was tasked with designing the hardware within tight constraints, packaging, and set-up guide.
I assisted the marketing department by setting easy to follow guidelines for generated content as well as producing email, social media, and other sales collateral.
I also design and developed the company website. I built the website in Webflow. This was done in close collaboration with marketing and product departments.
truDigital helps it's customers display engaging content by providing a library of digital signage templates. I designed (and codded) hundreds of these templates.
I also worked regularly with enterprise customers directly to develop custom signage templates that served their unique needs and followed their brand.
Some of these customers included NAPA Auto Parts, The YMCA, Costco, and Goodwill.
© Jacob Whitlow