The Stradman is the #1 auto enthusiast lifestyle YouTube channel. With over 4 million subscribers, Strad (aka James) is himself a brand. The visual identity of his brand is largely comprised of his exotic car collection and consequently, his apparel merch needed to reflect the fans' favorite vehicles.
The man behind the videos, James, is a bright, wildly enthusiastic car-lover. The bold vehicle designs Strad has made iconic are reflected directly in his apparel collection. The purple and orange geometric camo is unmistakably Strad and fans enjoy recognizing each other when they sport the design. Even James's pup, Oskar, is a beloved character of the channel and finds his way onto merch.
As a client I designed the Strad logo, several vehicle wraps, and the apparel line.
© Jacob Whitlow