PureWilds is an all-natural, mountain life inspired toiletries brand. I did the identity design and packaging design, including labels, mailers, and safety seals.
PureWilds is an online brand, shipping directly to customers. They wanted their packages to be immediately recognizable by excited customers, so a stand-out mailer was a must.
PureWilds features a complex line of unexpected scents. Many iterations and strategic color choices were made to differentiate the scents within PureWilds minimalist aesthetic.
© Jacob Whitlow