LUXEARI is provider of luxury, high-quality CBD products. I consulted on identity design, product and packaging design, and crafted promotional product animations for the whole line of products.
LUXEARI came to me pre-launch with a half-formed identity. I started by refining the existing logo and nudged color and other elements in a direction better suited to the CBD niche and luxury audience.
I worked on the design of the first to be launch product, the line of vapes coming pre-loaded with varieties of CBD. Working within the restriction of existing injection molds, I designed exterior finishes that integrated into the LUXEARI identity, stood out from the crowd, and broadcasted clearly each "flavor."
In final stages I worked directly with both LUXEARI and the manufacturer in order to produce delightful real results. With initial order in the tens of thousands, the stakes were high and every detail had to be right.
I was also tasked with designing all elements of product packaging. Each product has a distinct identity, yet together they are cohesive product line telling one story.
From storyboard to animation to motion graphics, I created promotional product videos for the whole line of LUXEARI products. This included key art and storyboard pitch with the client before moving on to animation. The final stage was video editing, music, and motion graphics.
© Jacob Whitlow